Maximizing Opportunities By Creating Cross-Disciplinary Proof Of Concepts
The following is like an ode to creativity which is very much what I live for.
I enjoy studying different fields in depth, one after the other, till I find a true edge (polymath and trader mindset). The accumulated knowledge allows me to create interactive experiences and cross-disciplinary proof of concepts.
In december 2017, I leveraged the Musicoin blockchain to program a 'self-monetizing educational video game'.
Anybody can play the game online for free and learn marketing strategies while it is generating an income in cryptocurrency each time it's played thanks to the music track I produced for the game.
This game got over 600k impressions without any ads. I mostly drive the traffic from my 400k+ followers on Twitter which costs nothing.
How does it work?
It starts by strategizing to grow a social media account in order to drive traffic for free to some educational content that is able to 'self-generate' an income at no cost to the visitor.
Since it is an educational video game, informations collected during the game are delivered to the visitor after collecting his email address. It allows to build a marketing funnel and to retarget the visitor later on.
While playing the game, the visitor is listening to a music track I produced that is triggered and being streamed from the Musicoin blockchain.
The income generated by this music streaming comes from the mining of the $MUSIC coins.
This is when the trader mindset comes in: the ideal scenario would be to sell the coins at the highest value possible once the Musicoin project gets widely adopted. Let's not forget that some coins grew by over 1,000% in 2017 which I profited from. To mitigate the risk of the coins going to 0 and to maximize the chances of accumulating valuable coins, we can program a system that randomly chooses to stream our original music from different music players from different music blockchain companies.
This proof of concept demonstrates that:
it is possible to grow a large social media account following without being 'a star' and drive a massive traffic to specific content for free,
it is possible to educate people online in a fun way while collecting their informations, building a marketing funnel and getting paid instantly,
embracing creativity leads to finding solutions to long lasting problems in an industry: it is now possible for a music composer to be paid instantly each time his music is streamed in a video game in a fully transparent way (public blockchain),
it is possible to monetize any online content by leveraging the new music blockchain platforms,
it is possible to leverage an online experience to accumulate cryptocurrency for free to sell it at a higher value in the future,
embracing creativity potentially leads to unforgettable experiences for a targeted audience. This is key for any brand.
being curious leads to endless solutions.
Ultimately, cross-disciplinary creations trigger people's curiosity and lots of new opportunities like interviews, public speaking and job offers in multiple fields! This kind of creations can lead to be considered as a leader and an innovator!
Since then, I've been requested to speak at tech/music/gaming conferences but also to share my knowledge with computer science classes in the US, Asia and Europe.
As a mentor, I use this proof of concept as an inspiration for students, creators and brands. It encourages them to think outside of the box, to never stop researching and to be more adventurous.
There you go! What are you going to create today?
Play the game HERE.
Full explanation about how I coded the game HERE.
Speaking at Mama Convention in Paris, France
Speaking in Kyoto, Japan